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Answers to Your Questions

What is SEO?

In general, most people will “Google” a question they have and choose one of the top listings, or maybe go to the second page.The goal of SEO is to help your website rank on the first page of Google for those keywords or keyphrases so that customers will find your website before your competitors.

How long does SEO take?

This is a loaded question but we’d like to start with a simple analogy.

Think about taking violin lessons: within a few lessons I am sure you might be able to play a few notes and maybe even a short song. However after many years of practice, you can perform in front of people and captivate an audience with your skill. If you stop taking lessons, you will gradually lose your skill set.

SEO is very similar, within a few days of doing SEO you might see some initial results. Maybe you will rank on Google for some very obscure keywords. After a month, you will see even more and a few months after that even more.

How do you rank websites?

There are two main aspects of SEO: on-page SEO and off-page SEO.

On-page SEO is the practice of optimizing elements on your website for search engines. This includes but isn’t limited to content on your websites, images on your website, blogs, and HTML. On-page SEO encompasses many different disciplines such as website speed, blogging, content, user experience and so much more. Any area of your website that Google “sees” is subject to on-page optimization.

Off-page SEO is the practice of optimizing elements off of your website for search engines. Probably the biggest example of off-page SEO are backlinks, however there are lots of other elements such as social media, external blogs and many other factors that might come into play.

How much does SEO cost?

The cost of SEO comes down to two main factors factors:

  • The industry you would like to compete in e.g. the roofing industry in Nashville or Skinny Jeans nationally
  • The size and quality of your website. e.g. 9 page service company vs a 2000 page eCommerce website

Sweet! My ecommerce business is really getting some decent traction all over the web now thanks to your services. It is well worth the cost. Thank you!


Lead Developer, Focal Inc

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