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Pay Per Click Advertising

Unlike traditional advertisement, where one is supposed to pay a fixed sum of their banners of ads on a host website – The PPC method allows you to make payments solely based on tangible engagement. 

Starting from $300/month.

 

Want to Drive More Traffic To Your Business?

The pay-per-click (PPC) model of advertisement is an effective tool for internet marketing. In this method, you pay the host website for every click you receive on the ad displayed on their website. This not only generates greater organic traffic to your website but is also cost-effective.

You can either optimize PPC on host websites or on the search engine itself. You must have seen the ads that show up of SERPs when a relevant keyword is put into Google search. Thus, by clicking through the ad, you not only get earn a visit to your website but most likely reach out to a potential buyer – instead of someone who just accidentally stumbles on your site, looking for something less relevant.   

Search engine advertising through PPC management is also extended to top-tiered search engines, other than Google Ads. These include Amazon advertising, Facebook, Pinterest, Twitter, LinkedIn as well as Microsoft advertising. Unlike host websites, these advertisers typically bid on keyword phrases.

Marketing Can Be Overwhelming. The Good News Is, You Have Options.

Facebook Advertising

Facebook notoriously become an effective hub for marketing online business. With over 1.49 billion users,

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whose rate of pay-per-click exceeds 22 billion, the site offers lucrative opportunities for both big and small businesses. With the user’s vast data bank, it is not difficult to offer them products and services based on the history of relevant keyword searches. 

Reaching out to the organic audience through Facebook has become easier simply through more data extraction, effective ad placement and the increasing number of users who are willing to click through the relevant ads. Thus, having your business marketed online through Facebook can substantially increase your website’s visibility and reach. Have questions?

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Google Shopping Ads

Google shopping ads have an edge for online stores in particular as they allow the display of products like one would do at a physical store.

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A remarkable evolution in Google’s display of ads came through Google Shopping Ads in 2010. Now, instead of the conventional method of using keywords to attract an audience, Google started featuring product-based ads. These product listings do not only match the relevant keywords but also show the product at a glance – making it easier for the potential buyer to weigh their options. 

Google shopping ads have an edge for online stores in particular as they allow the display of products like one would do at a physical store. Especially since pictorial displays are more significant than search engine optimized texts and keywords. 

Google shopping ads opened up greater opportunities to effectively engage with the audience – since one can miss out on text while searching for relevant items. Catching a glimpse of a product is an easier way to attract a potential buyer’s attention. And so, by 2018 Google began generating 76.4% of retail ad search revenue through Google shopping ads – not the conventional PPC marketing, SEO or display ads. 

Thus, Google shopping ads are becoming a crucial addition to every small and big business owner’s marketing strategy. Whether your product is displayed on the SERPs, on Google shopping or under Google image, there is a higher probability of generating organic traffic and brand awareness through it.

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Google Advertising

Incorporating Google Ads in addition to a search engine optimized site or blog can level up your marketing strategy. 

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Getting your website to rank higher on the Google AdWorks interface can be quite a daunting task. But with the correct and highly specific choice of keywords, one can help boost their online reach and visibility – stomping other competitors in the process. 

Google Ads are more effective than SEO, as discussed earlier since they offer higher click through rates. Moreover, they show up around potential buyers who are looking for relevant products or services. Unlike SEO, you need not compete with bigger businesses for your website to be on the SERPs.

Display Ads, on the other hand, are not assisted by Google. These can appear as texts, banners, click-through hyperlinks or boxes on several host sites, emails or other social media platforms. This boosts your brand awareness on multiple domains, unlike Google Ads that are only presented to people searching for a specific keyword.

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A/B Testing

A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a Ads against each other.

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Running an AB test that directly compares a variation against a current experience lets you ask focused questions about changes to your Ads, and then collect data about the impact of that change.

Testing takes the guesswork out of Ads Optimization and enables data-informed decisions that shift business conversations from “we think” to “we know.” By measuring the impact that changes have on your metrics, you can ensure that every change produces positive results. Have questions?

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